Klar is a digital financial services platform allowing users to manage their money in a secure and personalized way from their smartphone. With headquarters in Mexico City, the fintech app has over five million users.

After establishing a refreshed brand identity, it was my task to apply this to the company website. Following suit with the core Klar application, the renewed site favors a sleek and minimal colour palette with a strong focus on the hierarchy of information.

We opted for a combination of custom 3D renders, illustrations, and photography to help portray the brand as a premium product. At the very heart of Klar, there is a desire to display a sense of aspiration.